Blog
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S14E4: Cross Promotion
Creating compelling content is only half the battle. To maximise your impact, your disability service needs to get the word out. This is where strategic cross-promotion comes in. By leveraging […]
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S14E3: Memorable Branding ~ A Deeper Dive
Whilst compelling content is paramount, it may not be enough. Memorable branding is the key to establishing a recognizable presence and attracting a loyal audience. This involves crafting a distinctive […]
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S14E2: The Power of Storytelling: Captivating Your Audience with Impactful Narratives
Building your brand as a disability service requires more than just Facebook/Insta posts. Those things have a very short half life. Don’t even think in terms of hours for tweets […]
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S14E1: Niching Your Podcast: Reaching the People Who Need You Most
Your podcast is a great vehicle for developing your branding in the marketplace. It is a longer term marketing strategy that works, works really well but only if you position […]
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S13E6: A 1930s Style Detective Radio Serial: Create Your Own!
I’ve been contemplating this idea for a while and last episode’s mention of this idea has fired me up to outline the process for creating a radio play season. I’ve […]
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S13E5: Ditch the Disability Label ~ Build On Abilities
Given what we’ve covered in this season, “Smashing Ableism”, and knowing we can use the technology and mics to record anyone in any situation. What would a ten episode season […]